28/04/10

New addition to Wrightbus range of products

Release to: Coach Journals
Date: April 2010
Title: New addition to Wrightbus range of products

Picture: Tom Banville, Wexford County Enterprise Board, Amy Pettitt, Marketing Consultant, Wexford Bus, Lorene Crowley, Commercial Director, Wexford Bus, Brendan Crowley, Owner, Wexford Bus and Simon O’Dwyer, Managing Director, Threesixty

 

Wexford Bus Wins Prestigious Marketing Award

Wexford Bus was just announced as one of the winners of the South East Marketing Awards.  

Organised by the Marketing Institute of Ireland South East Region, the awards set out to showcase great marketing in the region and to celebrate what has been achieved by marketing professionals here.

The success of Wexford Bus’ marketing strategy was recognised by the judging committee.  “We are delighted to have the Wexford Bus marketing activity acknowledged.  We have invested in a strong brand identity and have rolled it out across our buses, bus stops and promotional material” commented Lorene Crowley, Commercial Director, Wexford Bus  “The results achieved have been outstanding, there has been a 50% growth in passenger numbers and the brand is now much more established.”

Wexford Bus is not standing still and has plans to increase the number of services offered in the coming months.